Marcel Naud
Lawyer, Trademark Agent
Marcel Naud is a lawyer and trademark agent with solid expertise in technology-based contracts, information protection and intellectual property. With over twenty years’ experience in a specialized law firm, he assists clients with the entire life cycle of their contracts in which digital transformation, copyright or other intangible assets play a major role. Where protected information is concerned, Mr. Naud advises and assists companies, professional orders and organizations (including those in the health and social services sector) with making sure their compliance and governance is a strength that inspires confidence. On the trademark front, he identifies, recommends and implements strategies in Canada and internationally to maximize competitive advantages and prevent or resolve conflicts in the context of export market diversification and the fight against parasitic acts and fraud.
Mr. Naud is a keen supporter of the modernization of legal practices through legal ops, legal design and legal tech, including controlled progress in artificial intelligence. After earning a double Bachelor’s degree from McGill University [EI2] and an Advanced Graduate Diploma in Arts and Culture Management from HEC Montréal, he enriched his career by working closely with professionals in various fields including AdTech, fintech, event management, transportation infrastructure development, agricultural product distribution, energy and manufacturing production, and estate planning, as well as municipal, banking, accounting and investment services. One of his more notable cases involved helping a leading daily newspaper successfully make the transition from print to tablet screens.
Over the years, his achievements have earned him several distinctions, including mentions in the Intellectual Property section of Best Lawyers, the Technology Law section of Lexpert and the WTR 1000 by World Trademark Review. He is also a member of the Intellectual Property Institute of Canada (IPIC) and the International Association of Privacy Professionals (IAPP). An in-demand speaker and author of numerous articles, he shares his knowledge through various training courses and events focused on intellectual property, cybersecurity and legal innovation. Outside the workplace, he enjoys volunteering, board games, outdoor activities and the performing arts. His public engagement attests to the importance he places on community vitality, social capital and civic-mindedness. He also supports the missions of various schools and extracurricular organizations, making him a conscientious and humane ally for companies seeking cutting-edge legal expertise.
Education
2008
- Collège des agents de brevets et des agents de marques de commerce, Advanced Graduate Diploma in Management – Cultural organizations, HEC Montréal
2001
- Barreau du Québec
1999
- Bilingual, bijural National Program in Civil Law and Common Law, B.C.L./LL.B., Université McGill
Teaching, Conferences, Publications
- Publications, L’externalisation de masse («crowdsourcing») et ses incidences en propriété intellectuelle, Développements récents en propriété intellectuelle, Vol. 328, Barreau du Québec (2010)
- Enseignement, Concilier les méthodes agiles avec les exigences intrinsèques d'un contrat d’entreprise ou de service: un défi à relever, Faculté de droit de l’Université McGill (2015)
- Conférences, Guide de survie pour créer ou surmonter des obstacles à l'accès aux données stratégiques en intelligence artificielle, Robic (2022)
- Conférences, Le droit d'auteur à l'ère des arts numériques et de l'intelligence artificielle générative, Collège Jean-de-Brébeuf (2023)
- Conférences, Démystifier les noms de domaine : Astuces à connaître et pièges à éviter, Association du Barreau canadien, Division du Québec (2023)
- Conférences, Palmarès des clauses les plus fréquemment négociées dans le secteur des technologies émergentes,Robic (2023)
- Conférences, Portrait économique de la pratique en droit des marques sous le prisme de l’OPIC et de l’OMPI, Regroupement des praticiens en marques (2024)
- Conférences, Gestion de la vie privée dans la relation propriétaire-locataire et dans la relation employeur-employé, Société en immobilier résidentiel et clients d'un cabinet d'experts-conseils en ressources humaines (2025)
Teaching, conferences and publications
2025
- Managing privacy in landlord-tenant and employer-employee relationships, In-house training on the protection of personal information, Residential real estate company and clients of a human resources consulting firm (2025)
2024
- An economic portrait of trademark law practice through the prism of CIPO and WIPO, Continuing education webinar on intellectual property, Group of brand practitioners (2024)
2023
- Most frequently negotiated clauses in the emerging technologies sector, Continuing education webinar on commercial law for clients of a legal services firm, Robic (2023)
- Demystifying domain names: tips to know and pitfalls to avoid, Training activity organized by ABC-Québec's Information, Telecommunications and Intellectual Property section, Canadian Bar Association, Quebec Division (2023)
- Copyright in the age of digital art and generative artificial intelligence, Guest speaker for a seminar in the Arts, Literature and Communication (ALC) program, Collège Jean-de-Brébeuf (2023)
2022
- A survival guide to creating or overcoming obstacles to accessing strategic data on artificial intelligence, Continuing education webinar on intellectual property and commercial law, Robic (2022)
2015
- The challenge of reconciling agile methods with the intrinsic requirements of business and service contracts, Lecture as part of McGill University's “Think Ahead” series, McGill University Faculty of Law (2015)
2010
- Crowdsourcing and its intellectual property implications, Recent developments in intellectual property, Vol. 328, Barreau du Québec (2010)
Engagements
External Engagements
- Editorial board, Canadian Intellectual Property Review (CIPR), Solicit and promote contributions, with a review process carried out by experts under the supervision of the editor-in-chief and deputy editor, Intellectual Property Institute of Canada (IPIC), (Since 2020)
- IPIC Internet & Technology Committee, Monitor developments in online technology and trademark law, evaluate legislative proposals and make recommendations to the IPIC, Intellectual Property Institute of Canada (IPIC), (Since 2012)
- Legal IT Organizing Committee, Act as one of the main volunteer organizers of the first annual editions of this flagship event dedicated to technology’s potential and impact on law, Young Bar of Montreal, (2008-2011)
- Director, Candidate elected to the Board of Directors of this national leisure organization under the Ministère de l’Éducation’s recognition program, Alliance chorale du Québec, 2016-2018
Mentions
2024-2025
- Best Lawyers in Intellectual Property
2022-2024
- World Trademark Review (WTR) – WTR 1000 ranking
2019-2020
- Lexpert, Leading IT Lawyer
2016-2017
- FCPQ recognition (innovative project)