Senior Digital Marketing Advisor

A PLACE AWAITS YOU!

With roots in Quebec dating back to 1877, Cain Lamarre has been shaping the legal landscape with boldness and vision, always prioritizing the needs of its clients. One of the largest firms in the province, Cain Lamarre brings together more than 550 members, including nearly 300 professionals practicing in various areas of law, notably administrative law, business law, civil and commercial litigation, and labor and employment law. With 15 offices located throughout the province, Cain Lamarre is the leading expert on the realities of life in Quebec.

At Cain Lamarre, legal excellence goes hand in hand with a deeply human approach. We offer a work environment where expertise, collaboration, and respect are at the heart of our daily work. Joining our firm means working in a stimulating, structured, and welcoming environment where your contributions are recognized and your professional development is encouraged.

We are seeking a Senior Digital Marketing Advisor to join our communications team.

THE PROFILE THAT WILL MAKE A DIFFERENCE

Reporting to the Director of Communications, the Senior Digital Marketing Advisor serves as a consulting partner to internal teams, professionals, employees, and department and subject-matter leaders on digital marketing initiatives.

The Senior Digital Marketing Advisor also plays a key role in promoting and developing the firm’s digital presence. In collaboration with internal teams, the Senior Digital Marketing Advisor helps develop and implement innovative digital strategies designed to support communication, marketing, and business development objectives. They actively contribute to the management of digital platforms, campaign optimization, and performance analysis, while constantly monitoring best practices and trends in the digital landscape. They take full responsibility for the initiatives entrusted to them—from planning to execution and results measurement—ensuring the quality of deliverables, adherence to deadlines, and coordination among stakeholders.

YOUR DAY-TO-DAY ROLE

• Plan, implement, and optimize the firm’s digital campaigns (SEM, social media, visibility campaigns, and others);
• Manage and optimize the firm’s digital platforms, including the website, social media, and digital communication tools;
• Identify relevant performance metrics, analyze campaign data, and produce performance reports accompanied by strategic recommendations
• Monitor the budget for digital campaigns (planning, optimization, and reporting);
• Collaborate with other advisors on the communications and marketing team and internal teams to develop relevant and effective digital content tailored to different platforms and audiences;
• Ensure consistency in the firm’s brand image and digital communications;
• Optimize website performance, user experience (UX), conversion rates, and content discoverability across search engines and AI-powered platforms, including SEO, GEO, and AEO;
• Stay constantly informed about digital trends, new technologies, and best practices in digital marketing and communications;
• Actively contribute to the firm’s visibility and the development of its digital presence;
• Translate business priorities into clear and measurable digital recommendations, strategies, and action plans;
• Establish deliverable schedules, coordinate internal and external team members, and ensure strict adherence to deadlines;
• Anticipate risks, constraints, and necessary adjustments, and propose appropriate solutions;
• Proactively identify opportunities for digital visibility by leveraging knowledge of industry expertise and priorities;
• Contribute to the planning and digital execution of initiatives related to content, thought leadership, and professional positioning;
• Analyze media proposals and recommend investment allocations to maximize the value generated by digital budgets;
• Produce performance reports and document results and areas for improvement;
• Perform any other duties related to the position.

ESSENTIALS FOR SUCCESS IN THIS ROLE

• Bachelor’s degree in communications, marketing, or e-commerce
• or a related field
• At least ten (10) years of relevant experience in digital marketing or digital strategy
• Proficiency with MS 365 and WordPress
• Multichannel Digital Campaign Manager and Sales Funnel and CRM Optimization Specialist
• Strong analytical skills to evaluate the performance of digital campaigns using key metrics (ROI, ROAS, CPC, CPA, conversion rate, etc.) and to formulate optimization recommendations
• Proficiency with major social media platforms (LinkedIn, Meta, YouTube)
• Excellent knowledge of advertising and analytics tools such as Google Ads, Google Analytics, Meta Business Suite, and LinkedIn Ads
• Knowledge of search engine discoverability practices and best practices in search engine optimization (SEO and GEO) and user experience (UX)
• Ability to translate business priorities into digital strategies and action plans
• Experience coordinating projects involving multiple internal and external stakeholders
• Ability to transform data into strategic recommendations
• Excellent writing skills in French
• Strong interest in professional communications, innovation, and digital best practices
• Experience in professional services marketing
• Flexibility and adaptability
• Ability to synthesize information, creativity, and attention to organization and detail
• Ability to work under pressure and meet tight deadlines
• Ability to manage priorities, and execute tasks quickly and efficiently
• Interpersonal skills, political acumen, and ability to work as part of a team
• Strategic thinking, professional judgment, autonomy, and accountability

WHAT WE OFFER

• Comprehensive group insurance that can be tailored to your needs, with an employer contribution
• Group pension plan with employer contribution
• Telemedicine and employee assistance program for you and your family
• Health and wellness program (reimbursement of related expenses)
• A workplace that prioritizes women’s well-being (products available at work, discounts, telephone support)
• Hybrid work model

Committed to fostering an inclusive and representative workplace, we participate in the Equal Employment Opportunity Program (EEOP) and invite all qualified individuals to apply.

Applications will be treated confidentially. Only candidates selected for interviews will be contacted.